269-672-7400 - info@highimpactpromo.net

Staffed Events.

How our staffed events work.

Advertising

HIP automotive direct mail pieces are unique and boast a successful track record. We coordinate direct mail campaigns using a variety of lists, including beacon score, saturation and/or specialized criteria. Plus, we can enhance your promotion’s market penetration with special inserts, print advertising and radio packages.

Preparation

HIP supplies tags, window treatments, worksheets, forms, and other sales aids. Our team members will hold training meetings and follow up on all sales, finance approvals and deliveries on a daily basis. We will review your finance procedures and bank lists to be sure you are using all available resources. We will work hand in hand with your management and sales team to produce a strong, motivated sale atmosphere.

Results

Mega Sales will produce $100,000 – $350,000 in gross profits depending on the advertising campaign. Most dealers retain 75% – 80% of the gross profit after all promotion expenses are paid. This means your return on investment is substantially higher’ than with most other advertising campaigns.

Personnel

At HIP, your team leader is always an accomplished and experienced management professional, responsible for the coordination of desking, finance, and closing during your sale. By working closely with your management team, we ensure a highly profitable experience that’s carried out with professionalism and integrity from start to finish.

Investment

HIP will be responsible for the printing, scheduling, and shipment of direct mail pieces and or full color inserts. Your up front investment is based on the volume printed. You pay the agreed percentage of the total gross profit of the vehicles sold during your promotions.

Dealers average 33% + savings overall compared to going rates from all major advertisers. This mean on a $125,000 total gross promotion you will save up to $11,900 or 33% of the cost of running a super sale by purchasing direct from High Impact Promotions.

Results to expect.

Based on Sales Events at our Dealerships, Results Can Vary from Modest To Exceptional.

Modest Outcome

$110,000 FRONT & BACK GROSS PROFIT
(28 units @ $3,930 per unit sold)
($13,500) ADVERTISING EXPENSE
($27,500) 25% HIP
($20,000) SALESMAN AND MANAGERS COMPENSATION (est.) (Amount based on NADA 20-Group averages)
$49,000 TOTAL GROSS PROFIT

Moderate Outcome

$150,000 FRONT & BACK GROSS PROFIT
(40 units @ $3,750 per unit sold)
($18,000) ADVERTISING EXPENSE
($37,500) 25% HIP
($27,000) SALESMAN AND MANAGERS COMPENSATION (est.) (Amount based on NADA 20- Group averages)
$67,500 TOTAL GROSS PROFIT

Superior Outcome

$200,000 FRONT AND BACK GROSS PROFIT
(54 units @ $3,703 per unit sold)
($25,000) ADVERTISING EXPENSE
($50,000) 25% HIP
($36,000) SALESMAN AND MANAGERS COMPENSATION (est.) (Amount based on NADA 20-Group averages)
$89,000 TOTAL GROSS PROFIT

Exceptional Outcome

$325,000 FRONT AND BACK GROSS PROFIT
(84 units @ $3,870 per unit sold)
($35,000) ADVERTISING EXPENSE
($81,250) 25% HIP
($59,000) SALESMAN AND MANAGERS COMPENSATION (est.) (Amount based on NADA 20- Group averages)
$149,750 TOTAL GROSS PROFIT

Back to Top

Preperation

We supply hang tags, window treatments, worksheets, forms, and other sales aids. Our team members will hold training meetings and follow up on all sales, finance approvals and deliveries on a daily basis. We will review your finance procedures and bank lists to be sure you are using all available resources.

Read More...